For immediate release:
May 2, 2022
Brooke Rossi 202-483-7382
San Francisco – “I am ME, not MEAT.” It’s the message of a shoal of fish and other marine life that has been plastered on every wall of the Civic Center/UN Plaza BART station, near several restaurants that serve seafood. PETA has taken over the station to encourage everyone to skip the seafood and go vegan, which is easy to do in the Bay Area.
“Behind every fish fillet or crab cake is a curious animal that wanted to live and felt pain and fear, just like us,” says PETA Executive Vice President Tracy Reiman. “PETA urges everyone to keep the sea life off their plates and opt for the delicious vegan food of San Francisco instead.”
Fish are known to feel pain as intensely as mammals, have long term memories and even sing underwater. Choosing vegan seafood, such as Vegan Tuna and Salmon from Current Foods in the Bay Area and Vegan Tuna from Kuleana, helps prevent fish from being gutted on the decks of fishing boats, whether live lobsters are thrown into boiling water, crabs are dismembered while still conscious and octopuses are cut up while still conscious. Plus, vegan dishes are free of saturated animal fats and cholesterol and are kinder to the Earth’s seas.
PETA’s BART station takeover also encourages everyone to watch Marine suctionwhich exposes the widespread environmental destruction caused by the global fishing industry, including the fact that fishing gear accounts for an estimated 46% of the Great Pacific’s waste area.
Ads are located inside the Civic Center/UN Plaza BART station (1150 Market St.).
PETA — whose motto reads, in part, that “animals are not ours to eat” — opposes speciesism, a human supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebookor instagram.